Yes, yes & yes. I, Naman Singh, Co-Founder & CEO of MassApply, got my Software Engineering internship at Reddit last summer through a cold-email.

And I, Nick Singh, Co-Founder & COO of MassApply, got Software Engineering interviews at Airbnb, Snapchat, and Cloudflare through sending cold-emails. Even my last job at SafeGraph I got by cold-emailing the CEO!

We both know how well cold-emails work, which is why we decided to make MassApply and empower other job seekers.

A cold-email is sending someone you DON’T know an email (as opposed to sending it to someone you DO know, aka a warm intro). While this technique is often used by salespeople, job-seekers haven’t used it as much because of how cumbersome the process is (until now)!

When you apply online to jobs - whether on the careers page for a company or on job boards like LinkedIn and Indeed - your application is funneled into the ATS (Application Tracking System) - along with thousands of other candidates. Good luck trying to stand out! That’s why you likely never hear back from 98% of the companies you apply to.

By writing a catchy email directly to the recruiter, you can stand out from the sea of candidates, and don’t get lost in the mess that is the ATS. Often, within hours, a recruiter is able to respond directly back to your email and give you a coding assessment or schedule your first interview.

Here’s 8 Cold Email Tips To Land Your Dream Job. But don’t fear - MassApply loads up a default template, which you can easily customize, to make writing a kick-ass cold-email easy.

No. If you have a weak resume & lack portfolio projects, sending a cold-email won’t magically get you your dream job. But if you’re a good fit for the role, and you use the 8 cold email tips to land your dream job guide, sending cold-emails will be a super effective tactic to land more job interviews.

TL;DR - No. Long answer: Sending and receiving emails from strangers might feel weird to you as a jobseeker, but this tactic has been around since the 90’s and is well-known in the sales and recruiting communities. As long as you write a good cold-email, and send it for jobs where you’re a decent fit, the worst case scenario is they just ignore you or politely turn you down. Remember: nothing ventured, nothing gained!

You get 10 free email credits to start, which means you can send cold-emails (and free follow-ups) for 10 different open positions. For $9.95, you can buy 50 more credits. Because cold-emailing is a numbers game, serious job-seekers will want to buy more credits, since it takes ~15 cold-emails on average to get an interview.

Yes. But if you want us to add in new cities (like NYC or Austin) or other types of roles (like Product & Design), let us know! Send us an email: naman@massapply.com